When I saw the box the first thing I said to him is that this company has really thought a lot about their brand. Inside this exquisite box were two of the yummiest cupcakes I have ever had the pleasure of tasting (lovely Jim and I shared them). But before I even knew what was in this box, which I must say was ideal to carry home on public transport, I was already won over by whatever the product must be. I knew I was going to like it.
Branding is so important to any business and after having been the recipient of Bea's of Bloomsbury's products I am certainly going to be looking at mine. It's on my to do list and will be something I address.
We have to think about how we want to be perceived. What we want or customers to feel and also, what type of company we are...traditional, funky, modern, contemporary. When I saw this box, I knew the product would be quality, carefully made and come from a beautiful environment. It oozed everything I would want in a brand.
Well done Bea's of Bloomsbury for not only creating the best cupcakes I have ever eaten, but for creating a brand that goes with it.
Happy cake filled Friday xxx